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February 13, 2026

Stop Chasing Dead Leads

You have 20 buyers in your pipeline. Maybe 5 are actually ready to close in the next 90 days. The problem? You don't know which 5.

So you spread yourself thin: same energy on the tire-kicker and the pre-approved, move-ready buyer. You chase leads that go quiet. You under-serve the ones who would have closed if you'd just called them first.

That's not a hustle problem. It's an information problem.

The old way: gut and memory

For years, "who's ready?" lived in your head. Pre-approval? You think you asked. Timeline? Somewhere in the notes. Budget and flexibility? Scattered across texts and emails. Your CRM holds contacts; it doesn't tell you who to call first or who's likely to close.

So you default to whoever's loudest, or whoever you talked to last. That's not strategy. That's reaction.

What if you could see it?

Imagine opening your pipeline and seeing, next to every buyer:

• A readiness score (0–100) — financial, behavioral, and flexibility in one number • A close probability (1–99%) — who's likely to transact • A priority tier (A / B / C) — who to focus on today

No guessing. No "I think they're serious." Just who's ready, so you can spend your time there.

That's what we built Realtee IQ for. Not another CRM. An intelligence layer that sits on top of what you already use and answers one question: who's ready to close, and who needs more coaching?

What actually gets scored

Realtee IQ pulls from the same things you already ask (or wish you had):

• Financial: budget, cash reserves, financing type, LTV, pre-approval status • Behavioral: timeline, decision speed, market familiarity, how aggressive they'll be on offers • Flexibility: location, renovation tolerance, school priority

You capture it once in a short onboarding. We turn it into a score, a close probability, and coaching notes — so you know exactly what to work on with each buyer (e.g. "Get full pre-approval," "Shorten timeline").

You also get an Offer Strength view per property: Can this buyer compete on this house? Before you write the contract.

Who this is for

• Agents who are tired of chasing dead leads and want to focus on the buyers who will close • Teams that want one shared view of pipeline quality, not one person's gut • Anyone who's said: "I wish I knew who was actually ready"

Realtee IQ is that layer. You keep your CRM. You keep your relationships. You add clarity on who's ready and who to call first.

Try it

Start with the free playbook: a Monday ritual, tier definitions, and five workflows — without replacing your CRM.

Get the free playbook →

No big commitment. Sign up, add a buyer, run through the short onboarding, and see the score. If it changes how you look at your pipeline, we've done our job.

Get started free →

Realtee IQ — Buyer readiness & close forecasting. Not a CRM. The layer that tells you who's ready.