Video works when it answers the same questions buyers and sellers ask every month. Evergreen content builds search and referral surfaces long after you post.
Eight evergreen formats
1) "Buying in [area] in 2026: what changed" 2) Offer strategy explainer (contingencies, appraisal gap language at a high level) 3) First-time buyer mistakes (3–5 bullets) 4) Seller prep: ROI projects vs theater 5) Neighborhood tour with one contrarian insight 6) "Day in the life" that shows your standards 7) Client story with numbers redacted 8) Market myth-busting in under 90 seconds
Production rule
One topic per video. Strong hook in 3 seconds. CTA to DM or book a call. Batch film monthly; edit minimally. Consistency beats cinematic quality.
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Realtee IQ — Route video leads through readiness before showings.