Broadcast blasts to your whole database feel spammy. Sequences triggered by behavior feel personal. Automation is how solo agents scale without hiring a coordinator first.
The ten sequences
1) New lead: 5-day speed-to-lead nurture 2) Long-term buyer: monthly market + quarterly check-in 3) Seller curious: prep + pricing education series 4) Just sold farm: neighborhood proof loop 5) Past client: annual review + life-event prompts 6) Rent vs buy: 3-email decision framework 7) Pre-approval push: lender coordination reminders 8) Re-engagement: "still looking?" after 30 days silent 9) Open house follow-up: 14-day micro-sequence 10) Referral partner nurture: monthly one-to-one value email
Rules that keep deliverability high
Segment by intent. Send shorter emails. One CTA per email. Clean bounces quarterly. If someone hasn't opened in 90 days, move them to a lighter cadence or win-back.
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Realtee IQ — Pair nurture with readiness so you focus on closers.