Vanity metrics don't pay commissions. If Instagram is a hobby, post whatever you want. If it is a channel, every week needs posts engineered to create DMs and calls.
Four content buckets that convert
1) Proof: solds, timelines, before/after client outcomes. 2) Education: financing myths, offer strategy, inspection reality. 3) Local authority: one neighborhood per week with a specific insight. 4) Human trust: your process, your standards, your boundaries.
CTAs that actually get replies
Weak: "DM me for more info." Strong: "Comment [ZIP] and I'll send 3 off-market-style comps I'd use if I were buying there this month."
You want a reason to start a 1:1 conversation. Comments and story polls outperform generic bio links for local agents.
DM script to book the appointment
"Thanks for the [ZIP]—quick question: are you actively touring or still 3–6 months out? If you're active, I can do a 15-min call this week to align on price range and lender readiness so you don't waste weekends."
Grab the 30-day Instagram conversion calendar →
Realtee IQ — Score readiness so social leads don't clog your week.