For many buyers and sellers, Google is step zero. A thin profile looks inactive. A complete profile looks like a real business—which increases calls and direction requests.
Foundation checklist
• Primary category: Real estate agent (or brokerage if applicable) • Service areas: specific cities/ZIPs you actually serve • Hours + holiday updates • Phone number that routes to a human quickly
Content that moves rankings and trust
Post weekly: new listing, under contract, market stat, or community event. Upload fresh photos monthly—listings, closings, neighborhood shots. Google rewards activity.
Reviews: the conversion lever
Ask for reviews at closing with a direct link. Respond to every review in 48 hours. Reviews affect both ranking and click-through rate.
Seed common questions in Q&A: "Do you work with first-time buyers?" "What areas do you cover?" Buyers scan these before calling.
Download the local SEO self-audit worksheet →
Realtee IQ — More inbound calls, fewer unqualified tours.