Cold leads are not dead. They are dormant until life changes. Reactivation is a structured campaign, not a guilt-trip blast.
Week 1: segment by intent
Split your database: past clients, active prospects who went dark, long-term nurture, and dead weight. Each segment gets different language and a different ask.
Week 2: the "reason to reply" offer
Send one valuable asset: a neighborhood sold report, a financing checklist, or a "what changed in the market" note. End with a single question that demands a one-tap reply.
Weeks 3–4: escalate or archive
If no engagement after two meaningful touches, move contacts to quarterly check-ins or remove them from active sequences. A smaller engaged database outperforms a bloated one.
Launch the 30-day reactivation sequence →
Realtee IQ — Re-score reactivated leads so follow-up matches reality.